Lead Qualification ROI Calculator: Human vs AI

ROI is calculated by comparing the potential revenue generated through AI with the costs of implementing AI. This percentage helps you see the financial impact of using AI for lead qualification over manual efforts.

Patagon AI’s lead qualification AI can respond to inquiries in under 3 seconds, compared to the average human response time of 4-8 hours. Additionally, it can achieve an engagement rate of 90%, significantly higher than the typical human top performance of 30%.

The Contact-to-SQL ratio slider represents the percentage of your initial contacts that convert to Sales Qualified Leads (SQLs). Adjusting this slider lets you see how improving this ratio with AI might impact your revenue and ROI.

This value estimates the revenue you could achieve by using AI to qualify leads. It’s based on industry benchmarks for response times and engagement rates achieved with AI, we then use the SQL ratio and Sales ratio you provided to calculate the additional deals.

For example, if you have 2000 monthly contacts the formula will be:

Monthly contacts (2000) * Engagement rate with AI (90%) * Your SQL ratio * Your Sales ratio * Average Contract Value = Potential Revenue with AI

To estimate your ROI, you’ll need to input details such as the number of Sales Development Representatives (SDRs), their annual salary, monthly contact volume, and the average contract value of a closed deal. Adjusting the Contact-to-SQL and SQL-to-Sales ratios will further refine the calculations.