Andrés speaks Spanish. For a better experience, please turn on English subtitles.
The Problem
Humana's digital marketing team was facing efficiency challenges in their day-to-day operations. With consultants and marketing teams spending valuable time on basic, repetitive tasks, there was a clear need for automation. The manual handling of prospect qualification and contact verification was becoming a bottleneck in their operations, preventing team members from focusing on more strategic activities.
The Results
After implementing Patagon AI, Humana experienced significant improvements in their conversion rates, achieving a 4X boost when compared to traditional capture methods like forms. Within just a month and a half, they began seeing results closer to their goals, and by the 2.5-3 month mark, they had fully stabilized their new process.
How Everything Looks Now
The AI solution has transformed Humana's operations, working intelligently even beyond initial expectations. The system began handling complex interactions and gathering specific information autonomously, confirming they were on the right path. The marketing team now has more time to focus on strategic tasks while the AI handles operational aspects efficiently.
The company has expanded the AI's visibility and interaction with new prospects, confident in its ability to maintain high-quality engagement. This has led to a more streamlined operation where manual, time-consuming tasks are automated, allowing the team to focus on growth and strategy.
How Does It Feel to Bet on AI and Actually Make It Work
For Andrés Maldonado, Head of Digital Marketing at Humana, the decision to implement AI has been transformative. Rather than viewing AI as competition, they see it as a plugin that expands their capabilities and helps them become more efficient. The team appreciates how accessible and approachable AI has become, moving beyond the perception that it's only for scientists or technical experts.
The Experience Working with Patagon AI
Working with Patagon AI provided Humana with the confidence that they could implement their AI solution in minimal time, with a supportive team ready to address their specific needs. The partnership stood out for its hands-on accompaniment and ability to make AI feel accessible and achievable, without turning it into a massive two-year project.
The collaboration has been so successful that Patagon AI has become Humana's strategic ally in artificial intelligence. They're already looking forward to exploring other areas where Patagon AI's expertise could add value, viewing this as just the beginning of a longer journey of innovation and efficiency improvements.
